Monday, August 11, 2008

Diddy Crowns Today's Kings

"I Am King is a statement about all men [...] We are all descendents of royalty”

After the kickoff of his reality series 'I want to work for Diddy' to his new Sean John Underwear Model announcement, Nelly, you can only expect great results from all of Diddy's endeavors. Wondering what's next for the HNIC?A new and royally improved men's scent crowned 'I am King'. WWD announced that the scent is set to release exclusively in December at Macy's before going global the following February. With such high expectations in the volume of sales, the scent is forecasted to make over $100,000,000 globally in its premiere year alone. Wow. Wait, I take that back. It's Diddy were talking about. He is the 'King', so it's only fitting he creates a scent that suits his persona.

Diddy believes in determining your own destiny.

"If I say, 'I am not going to succeed, I'm a loser,' then that's what I am going to be. If we say we're kings and we say we're queens, that's what we're going to be. It has nothing to do with being arrogant."

According to

The print and TV campaign for I Am King portray Combs as a mogul in a suit, cavorting around Monaco and Saint-Tropez with models Bar Refaeli and Ana Paula, on jet skis around the French Riviera, lounging aboard his palatial yacht and playing the tables inside the Casino de Paris in Monte Carlo.

Sounds like a great Christmas gift for the Kings in your lives ladies. What better way to spoil them than to spoil them royally? ; )

Sources: nymag & wwd

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