To describe Heatherette in one word is absolutely impossible. Created by Richie Rich and Traver Rains launched in 1999, these guys have given birth to a brand lifestyle that screams unique, glamour, outrageous, funky and fun all in one breath. With celebrities such as Gwen Stefani, Paris Hilton, and Foxy Brown seen sporting the Heatherette line, Richie and Traver have captured the interest of a growing audience, making a name for themselves in the fashion industry. Sneak a peek at their ">Spring 2008 Fashion show. The designs and styles are so unique . . . so creative . . . so funky. I’ve fallen in love with their mini dresses.Especially the one designed for MTV’s Super Sweet Sixteen-er Teyana Taylor. There’s so much going on that it’s hard to sum them up in quick detail. That’s what I love about them. They’re so complex yet in perfect alignment with the personality traits of someone who’s simply fun, out-going…and self-expressive. The array of vibrant colors, with a splash of glitter and the mix & match of patterns and fabrics gives off an “I’m me” aura, allowing the outfit to serve as a personal expression. Now that I’m in the downtown Manhattan area, I just might have to take a subway trip down to feel what’s said to be the “pulse of Heatherette”. I believe there is a direct correlation between your personality and the clothes you wear, and if you’re a fashion leader definitely pick a clothing line that best describes you through pattern, color, fit and fabric. Better yet, make it Heatherette.